Tips Tuesdays: Connect with Your Audience

Connect with Your Audience: Learn to communicate effectively with Magnovo’s Tips Tuesdays series

People ask me all the time “Why is it so important to connect with your audience? If I’m just trying to relay a message and give them information, why is it so important to connect?”

The reason for that is when we connect with them, when we find that common ground, we are able to break down those barriers that separate us from them. When we focus on finding that common ground, through an example or relating a personal story, we break through the communication barriers and people want to listen to us!So the next time you are speaking make sure you find something in common with your audience and make that connection.

by Rob Jackson